Communications Strategy and Advice
We can help you and your organization to effectively identify, analyze and understand communication problems and needs. Once your challenges and objectives are properly analyzed and clarified in a situation report, we will help you develop a strategy for achieving your communication goals using the right materials, the right channels and the right contacts.
We understand precisely how global, national and local media operate and what editors and producers need. We can put your idea, message, product, service, organization, or social cause on the media agenda through approaches on your behalf to key editorial personnel, arranging press conferences or exclusive interviews, and through producing press releases, backgrounders, specially written feature articles, broadcast packages or other editorial content as required.
Crisis Management & Event Management
When a major problem arises or controversy erupts, we can assemble a team to develop a crisis response strategy, select and coach key spokespeople in your organization or provide someone to handle media inquiries on your behalf. We can produce on very short notice any printed, broadcast or website background materials you may need to explain a crisis situation and what your organization is doing in response.
We can also organize major and informative conferences or seminars of interest to your stakeholders and clients, including program development, venue and equipment procurement, and locating keynote speakers.
Text, Document, and Broadcast Production
We can design and produce sharp, professional material for delivery in print or broadcast format or via the worldwide web. Our associates can produce on budget and to deadline any kind of brochure, flyer, booklet, special event programme, agenda, annual report or book. We can also produce films, videos and DVDs to your exact promotional or information sharing requirements and for specific target audiences.
We will work with you and your senior colleagues to identify the key objectives and messages for a major speech, research all related issues and historical background for you, and generate a memorable text that will inform and inspire your intended audience. We can also coach the individual chosen to deliver an important speech -- through on-camera practice sessions, role play and performance critiques -- to ensure the most effective verbal and non-verbal communication during the event.
We can design a new website for you from scratch or sharpen up your existing site, using exactly the text and images required to tell your organization's story in the most effective way. We can also provide advice and technical support aimed at increasing traffic to your website.
We can show you and your colleagues how to deal confidently with the media, how to answer journalists' questions effectively, how to perform on camera and how to deliver an effective speech or conference presentation. We design seminars tailored to your needs and the size of your group, using a combination of discussion, observation, role play and recorded on-camera practice. You and your colleagues will take away custom hand-outs and "tip-sheets" for use whenever needed.
We also train working journalists in the skills and techniques necessary to do quality work. We have a particularly strong record at training journalists in developing nations and/or in post-conflict environments.